Marc Jacobs x Diet Coke

(picture via

I'm so excited to hear that Marc Jacobs has been announced as the new creative director for Diet Coke 2013. He is collaborating with Diet Coke to design a creative, fun and whimsical can for their 30th anniversary celebration. Fashion and soda? Heck yes! That is such a creative idea to combine the two. Designer soda cans? I mean that sounds cool right?! 

It is told to be launched in European stores next month. The designs reference iconic looks during a recent decade in fashion. These designs are mixed with Jacob's signature prints. There will be 3 different cans, bottles and ad campaigns. 

Here is a sneak peak at one of them! How hunky is MJ?! And he is almost 50!! I hope they launch in US! I would definitely get it! And keep one for a momentum. 

Check out this fun video ad they did. Rockin' that skirt Marc! 

Happy 30th anniversary Diet Coke!

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